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The Long Tail: A Long Stretch?

education identity technology trends
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I recently finished reading Chris Anderson’s “The Long Tail: Why the Future of Business Is Selling Less of More”.

The Long Tail is a statistical property which says that the majority of the population rests in the tail of probability distribution. The reason the Long Tail works is because today, with the accessibility of information, society demands variety. This demand stimulates the need to have a large number of unique items in relatively small quantities, in addition to a small number of popular items available in large quantities. Throughout The Long Tail, Anderson uses music as his prime example. The example works like this: Music is the general category. Within “Music” there are various genres that range from highly popular (Rock/Pop) to more unique (African Folk). Anderson explains that because there is a higher demand for Rock/Pop, it is at the front of the tail, while African Folk, which sells fewer albums, falls somewhere on the falling part of the tail.

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Tags, Janet Murray, and the Tanakh

education identity technology
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Though the Tagged Tanakh (TT) was conceived by JPS, the idea behind it was inspired by important people in academic, technological, and Jewish fields of study. Over the next few weeks I’m going to write a series of blog posts, each focusing on one of these individuals and how their work impacts the TT. My first subject is Dr. Janet Murray, a woman whose work has deep implications for the Tagged Tanakh.

Murray is an accomplished scholar in more than one field. She is internationally recognized for her work in game theory and interactive design. As the Director of the MA and PhD programs in Digital Media at Georgia Tech, Murray is also a member of their Experimental Game Lab (EGL). A prolific writer, Murray’s work is published in multiple languages, and in spring 2000, she was named to the Board of Trustees at the American Film Institute.

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The Delicious Connection Between Judaism and Technology

education identity technology trends

Hello! My name is Becca Stern and I’m the newest addition to the JPS Interactive team. As the JPSI Summer Intern, I’ll be writing and contributing to the JPS Interactive blog and the Tagged Tanakh all summer, and I could not be more excited!

A little about myself: I’m a rising junior at the University of Pittsburgh where I’m studying English Literature and Children’s Literature. I’m a native of Philadelphia (go Phils!) and I love to eat and travel—especially at the same time.

One of my first assignments at JPS was to sort through JPS Interactive’s bookmarks. Using a web tool called Delicious, JPS staff have tagged and gathered interesting tidbits of information found online that relate to Judaism and technology. After hours of exploring three years’ worth of links (which I guess are kind of like digital bread crumbs), I started to conceptualize the path JPS Interactive and the Tagged Tanakh are forging.

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Pulling The Torah Rather Than Pushing

education identity technology trends
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David Siegel would have us believe that the era of pushy salesmen and invasive marketing is coming to a close. With the dawn of the Semantic Web, pulling will become the more active verb (and business strategy) of the 21st century.

Siegel is an entrepreneur, typographer, and technologist and is one of the biggest proponents of the semantic web (aka Web 3.0). If you’re looking for a simple explanation of how the semantic web and its business applications work–check out this post Siegel recently composed for American Express or this post that discusses his work.

What does this have to do with Jewish educational technology? How does the idea of pull affect Jewish publishers, educators, and other community leaders?

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An Empty Middle School Dance Floor

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The Tagged Tanakh soft launch coincided with Tu B’Shvat at the end of January 2010. It was a quiet affair with not much pomp and circumstance. We released the site a tad prematurely, but we were so excited to get people tagging. We wanted to release early and release often.

In one year’s time, the Tagged Tanakh (TT) went from prototype to its first full release. Sure we couldn’t include all the cool features we originally wanted to, but we had made something unique – an online relational database of the English translation of the Jewish Bible.

The TT allows users to contribute remarks and tags to words and verses in the Bible. Vetted content provided by scholars and JPS staff is available alongside ideas and questions contributed by general users. People can create feeds that follow specific topics of interests or follow feeds made by other people. Feel free to take a tour!

We hope that it’s more than just hype, we want the Tagged Tanakh to be useful.

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People of the Comic Book- Round III

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More than two years ago we started a little contest to determine which comic book character exemplified Judaism the most. Round II is now complete and we’re left with the final four!! We’re gonna try and wrap this up by the end of Hanukkah, so please tell your friends to vote now!

Help us identify the comic book character that embodies the best aspects of Judaism and JPS Interactive will make a donation to the non-profit paired with the Jewish comix champion. Which of these heroes will be a light unto the Jewish nation?

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The New Non-Profit: Convergence Culture Part 2

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Last week Philanthropy.com featured a fascinating report published by La Piana Consulting for the James Irvine Foundation. The report identified five key trends influencing the non-profit sector and gave examples of organizations that were effectively navigating our convergence culture.

After reading the report I felt a mixed sensation of vindication and dismay. Many of the conclusions validated the moves we have made with JPSI and the Tagged Tanakh and many other points reflected how much further we have yet to go.

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All Quiet on the Philanthropy Front

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Yes, yes we all know that times are tough. And as of late, philanthropies have found themselves in the hot seat. The Wall Street Journal recently published an article lambasting foundations for tightening their belts too much:

“An increase in the payout rate to 6%, all in grants, would eventually add about $10 billion a year to the coffers of nonprofit organizations to the approximately $40 billion that it is estimated that foundations now give. Foundations have claimed that such an increase would jeopardize the perpetuity of their assets, yet a number of studies argue that their assets could be maintained with a payout of 7% or 8%.”

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Tools and Resources for the Network Age

education identity technology trends
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Is the Information Age at an end? With a new decade nearly upon us, some have been saying that we are now entering the Network Age– a time when men will mine for data, not oil. Ranking and figuring out how people share their sentiments will become the driving force of community management and business growth.

In the book Authenticity, the authors describe “rendering experiences” for customers as the foundation of this new emerging economy. Digital Anthropology jobs and community management tools will drive the 21st-century economy. Eventually, we’ll all climb aboard the Cluetrain and ride off into brighter, more lucrative future.

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