When I first heard of the company Kynetx a few days ago, the initial image that popped into my head was that of KNEX, my brother’s favorite childhood toy. As I delved into the Kynetx website and learned more about the project, however, I began to understand the function of this program and how it can help JPS advertise its less well-known products.
I recently finished reading Chris Anderson’s “The Long Tail: Why the Future of Business Is Selling Less of More”.
The Long Tail is a statistical property which says that the majority of the population rests in the tail of probability distribution. The reason the Long Tail works is because today, with the accessibility of information, society demands variety. This demand stimulates the need to have a large number of unique items in relatively small quantities, in addition to a small number of popular items available in large quantities. Throughout The Long Tail, Anderson uses music as his prime example. The example works like this: Music is the general category. Within “Music” there are various genres that range from highly popular (Rock/Pop) to more unique (African Folk). Anderson explains that because there is a higher demand for Rock/Pop, it is at the front of the tail, while African Folk, which sells fewer albums, falls somewhere on the falling part of the tail.
Though the Tagged Tanakh (TT) was conceived by JPS, the idea behind it was inspired by important people in academic, technological, and Jewish fields of study. Over the next few weeks I’m going to write a series of blog posts, each focusing on one of these individuals and how their work impacts the TT. My first subject is Dr. Janet Murray, a woman whose work has deep implications for the Tagged Tanakh.
Murray is an accomplished scholar in more than one field. She is internationally recognized for her work in game theory and interactive design. As the Director of the MA and PhD programs in Digital Media at Georgia Tech, Murray is also a member of their Experimental Game Lab (EGL). A prolific writer, Murray’s work is published in multiple languages, and in spring 2000, she was named to the Board of Trustees at the American Film Institute.
Hello! My name is Becca Stern and I’m the newest addition to the JPS Interactive team. As the JPSI Summer Intern, I’ll be writing and contributing to the JPS Interactive blog and the Tagged Tanakh all summer, and I could not be more excited!
A little about myself: I’m a rising junior at the University of Pittsburgh where I’m studying English Literature and Children’s Literature. I’m a native of Philadelphia (go Phils!) and I love to eat and travel—especially at the same time.
One of my first assignments at JPS was to sort through JPS Interactive’s bookmarks. Using a web tool called Delicious, JPS staff have tagged and gathered interesting tidbits of information found online that relate to Judaism and technology. After hours of exploring three years’ worth of links (which I guess are kind of like digital bread crumbs), I started to conceptualize the path JPS Interactive and the Tagged Tanakh are forging.
David Siegel would have us believe that the era of pushy salesmen and invasive marketing is coming to a close. With the dawn of the Semantic Web, pulling will become the more active verb (and business strategy) of the 21st century.
What does this have to do with Jewish educational technology? How does the idea of pull affect Jewish publishers, educators, and other community leaders?
The Tagged Tanakh soft launch coincided with Tu B’Shvat at the end of January 2010. It was a quiet affair with not much pomp and circumstance. We released the site a tad prematurely, but we were so excited to get people tagging. We wanted to release early and release often.
In one year’s time, the Tagged Tanakh (TT) went from prototype to its first full release. Sure we couldn’t include all the cool features we originally wanted to, but we had made something unique – an online relational database of the English translation of the Jewish Bible.
The TT allows users to contribute remarks and tags to words and verses in the Bible. Vetted content provided by scholars and JPS staff is available alongside ideas and questions contributed by general users. People can create feeds that follow specific topics of interests or follow feeds made by other people. Feel free to take a tour!
We hope that it’s more than just hype, we want the Tagged Tanakh to be useful.
In recent news, Google and the U.S. State Department unveiled their plans to work with Iraq’s National Museum to digitize their collection and offer a “virtual tour” of Ancient Mesopotamia with Google tools. Comcast officially announced that they are acquiring 51% of NBC Universal. Stevie Wonder was appointed a position at the UN as a Messenger of Peace. And poor Tiger Woods is being skewered by the media.
So what do all these things have in common? Each one of these headlines forecast major developments in technology that will profoundly affect our future. Although I don’t have a crystal ball, I do have a healthy imagination and read lots of Warren Ellis comic books. So here are four things that I think will change the way we conduct our lives in the coming years.
“The race is on to own certain classes of core data: location, identity, calendaring of public events, product identifiers and namespaces. In many cases, where there is significant cost to create the data, there may be an opportunity for an Intel Inside style play, with a single source for the data. In others, the winner will be the company that first reaches critical mass via user aggregation, and turns that aggregated data into a system service.”
In the book Authenticity, the authors describe “rendering experiences” for customers as the foundation of this new emerging economy. Digital Anthropology jobs and community management tools will drive the 21st-century economy. Eventually, we’ll all climb aboard the Cluetrain and ride off into brighter, more lucrative future.
